Wednesday, July 22, 2009

Go Ahead, Make Yourself At Home


I am just as gullible as the next blogger, but am I really supposed to believe that one can afford a lop top, Blackberry, and iPod, yet can't afford the 40 bucks a month for Internet? It got me thinking, which is never a good thing, about the dollars and more importantly--the sense of all of this. If it costs $40 a month for high-speed Internet, then it cost approximately $1.33 a day. Now, let's assume that these, oh, let's call them loiterers, have two cups of coffee at $3 apiece, shall we? And let's also assume that these individuals hang out at the coffee shop two times a week--which is extremely generous, I think. If my public grade school math is correct, that would total $48 a month. With the extra 8 bucks in their pocket, they could buy some fresh ground coffee and relax at home.

Coffee shops have become a caffeine labyrinth of sorts. They serve food, there's free WiFi, you can shop for ultra-hip music compilations (don't feel bad if you don't recognize many of the artists--I think that is the point), they have reading material, mini-gift shops, and even a bathroom. What else does a growing Chicagoan need? It is also transcending the dating world. Having coffee for a date has almost become as popular as having cocktails with someone now. Which boggles my mind as I ponder my former dating life. Do you really want to be that awake if you happen to find yourself on an awful date? I certainly didn't, which is why I drank like Dudley Moore in Arthur to ease my pain during those instances.

Coffee itself has become rather iconic in the food and beverage world. It is what the pomegranate is aspiring to be and what the chipotle pepper has almost become. In the early '90's, it pulled a "Ronald Miller" by going from totally geek to totally chic in the matter of one Pearl Jam song. Not only did coffee reinvent itself, but it re-emerged with a hefty new price tag and convinced us all that $3-$4 is a reasonable price tag for a cup of Joe. That's pretty amazing, if you ask me.

Still, can I really blame these people for loitering all day in coffee shops in light of all this? After all, how in the world would they ever be able to impress us with how many electronic devices they own, if I did?

No comments:

Post a Comment